Lynda - Building Your Marketing Technology Stack
File List
- 5 - 5. Leveraging the Back-Office Layer/Keeping on top of customer relationship management (CRM).mp4 117.0 MB
- 5 - 5. Leveraging the Back-Office Layer/Leveraging a data management platform (DMP).mp4 114.9 MB
- 3 - 3. Providing the Digital Experience/Creating your digital presence.mp4 111.1 MB
- 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Tracking it all with web analytics.mp4 110.5 MB
- 5 - 5. Leveraging the Back-Office Layer/Preparing and storing all this data.mp4 109.8 MB
- 6 - 6. Communicating and Optimizing in the Analysis Layer/Attributing value to marketing channels and campaigns.mp4 100.1 MB
- 6 - 6. Communicating and Optimizing in the Analysis Layer/Learning and predicting with data exploration and modeling.mp4 99.1 MB
- 3 - 3. Providing the Digital Experience/Going mobile.mp4 98.6 MB
- 3 - 3. Providing the Digital Experience/Selling online with ecommerce.mp4 97.7 MB
- 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Organizing it all with tag management.mp4 96.3 MB
- 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Testing for conversion rate optimization.mp4 87.7 MB
- 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Leveraging user experience and voice of the customer tools.mp4 78.7 MB
- 3 - 3. Providing the Digital Experience/Building on a content management system (CMS).mp4 76.0 MB
- 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Targeting and personalizing the digital experience.mp4 72.0 MB
- 6 - 6. Communicating and Optimizing in the Analysis Layer/Communicating data through dashboarding and data visualization.mp4 69.2 MB
- 6 - 6. Communicating and Optimizing in the Analysis Layer/The importance of communicating and activating marketing data.mp4 51.9 MB
- 5 - 5. Leveraging the Back-Office Layer/Running and operating the business with technology.mp4 51.0 MB
- 2 - 2. Reaching Customers with the Digital Advertising Layer/Reaching consumers with email & marketing automation.mp4 37.9 MB
- 2 - 2. Reaching Customers with the Digital Advertising Layer/Using display advertising.mp4 35.3 MB
- 1 - 1. Understanding the Components of Digital Marketing/Putting the stack into action with governance.mp4 33.9 MB
- 7 - Conclusion/Tying it all together and taking the next steps.mp4 28.9 MB
- 1 - 1. Understanding the Components of Digital Marketing/An overview of digital marketing technologies.mp4 28.7 MB
- 0 - Introduction/Welcome.mp4 26.6 MB
- 1 - 1. Understanding the Components of Digital Marketing/Understanding the marketing data being generated.mp4 26.3 MB
- 2 - 2. Reaching Customers with the Digital Advertising Layer/Leveraging social media.mp4 25.4 MB
- 2 - 2. Reaching Customers with the Digital Advertising Layer/Marketing with search engines.mp4 24.6 MB
- 2 - 2. Reaching Customers with the Digital Advertising Layer/Being present with content marketing.mp4 24.3 MB
- 1 - 1. Understanding the Components of Digital Marketing/A brief history of digital marketing.mp4 23.2 MB
- 0 - Introduction/What you should know before watching this course.mp4 12.1 MB
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